VAN NUYS - Step aside, Rosie the Riveter.

A new group of women workers have emerged, and this time they're running the shop.

Through Made in the Valley, The Valley Girls Grew Up, a Granada Hills-based company launched a year ago, women entrepreneurs are selling individual product lines that they once dreamed of inventing, but were unsure how to start up their own businesses.

Enter Gail Lara, Made in the Valley founder and a retailer who shows these local, creative minds the path to independence and success in the business world. The women wholesale their products to Lara, who markets them online at madeinthevalley.net.