VAN NUYS - Step aside, Rosie the Riveter.
A new group of women workers have emerged, and this time they're running the shop.
Through Made in the Valley, The Valley Girls Grew Up, a Granada Hills-based company launched a year ago, women entrepreneurs are selling individual product lines that they once dreamed of inventing, but were unsure how to start up their own businesses.
Enter Gail Lara, Made in the Valley founder and a retailer who shows these local, creative minds the path to independence and success in the business world. The women wholesale their products to Lara, who markets them online at madeinthevalley.net.






When finally ready to bring several of her own product ideas to market (including exquisitely patterned, environmentally friendly fabric gift-wrap), Gail Lara realized she wanted to help other women do the same.
Made in the Valley founder, Gail Lara speaks with Stuart Johnson from the Pasadena Community Network about the work of Made in the Valley
Gail Lara figured there had to be other women in the same boat. Women who started their own business, but maybe weren't sure on the best way to market their product and help their business expand. "As I started meeting other women, I said, 'why don't we just market this together, and give 10 per cent to local charities?" Lara said.
Made in the Valley was chosen as the subject of a short film on the impact of women in business on the local level.
Oh, mah, gahd. Did you hear about Gail Lara?